Natte Haring (identity)

2016
commissioned by Natte Haring

This identity is made for a collective of film-makers called Natte Haring (wet herring). Typography transformed by waves. The experiment was done using analog techniques: I printed the letters on paper and put the paper in water. By moving the water the letters transformed (as shown below). The effect is easy to adapt on text.

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Wytze Hoogslag 2017 ©